With the announcement that Steve Jobs stepped down as Apple's CEO this week, I thought it worthwhile to post this video ( 1997 vintage - sorry for the grainy quality ). If you listen close enough, I believe you find the essence of Steve's approach to Apple.
Steve is responding to a question from the audience. Observe how he thinks through his answer and then speaks - not in a defensive tone, but more informative and, I believe, insightful to his thinking related to Customers, Marketing, technology and infusing this culture into Apple.
click here: http://bit.ly/p2WQAH